During SES Toronto 2010, we also caught up with Jim Hedger (@jimhedger). In this first part of our interview with Jim, he shares with us what he sees as two recent developments in the world of search that are impacting both online and brick & mortar retailers.
The first development had more to do with user behavior than with the search algorithm itself: mobile. As Jim points out, mobile is changing the game by making local search more relevant. As a result, the second major development in the world of search is local search. The increasing importance of local search (1) opens up competition to localized SMBs, and (2) offers both SMBs and big brands a new opportunity to drive foot traffic.