Optimizing Press Releases for Search and Usability

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) and average time on page.

What’s particularly interesting about Jiyan’s websites is how they might bear on Google Caffeine, which is being rolled out this year. As Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm. So Jiyan’s insights here might be of interest.

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