SES Toronto 09: The Search Marketer’s Free-to-Cheap Goodie Bag

Moderator:
Matt Van Wagner, President, Find Me Faster

Speakers:
Ken Jurina, President and Co-founder, Epiar
Amanda Watlington, Owner, Searching for Profit
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

Ken Jurina of Epiar starts things off with his favorite free tools all internet marketers should be using:

Roboform: Password manager which remembers all of your passwords so you don’t have to!

Web Developper toolbar: The Firefox Web Developer Toolbar is one of the most useful tools you can have for web design. It brings together functions related to web development, validation services and links to standards and other documentation.

SEO Quake: Allows webmasters and marketers to view tons of important SEO parameters inside the toolbar and/or search bar.

Ice Rocket: An invisible tracker which can count your the amount of visits your blog receives along with other important blog details.

Google GEO Search: Enables users to view their rankings in different geographic regions for paid and organic listings in Google.

G-Site Crawler: Sitemap generator for Yahoo and Google.

BackTweets: Searches for  links from Twitter (shortened and unshortened) pointing to your website.

SpyFu: Allows you to spy on your competitors organic and paid keywords. The paid keyword information includes the competitors daily budgets, clicks, average cost-per-click.

Google Insights for Search: With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.

At the end of his presentation, Ken went on to plug his negative keywords list program at Epiar which will help marketers in weeding out useless clicks and impressions in their pay-per-click campaigns.

Here are some of the tools Amanda Watlington has in her Tool box:

Useful tools for big agencies:

Google Webmaster Tools: Collection of free tools to help webmasters make their website more search engine friendly and identify problems.

Web Developper toolbar: She enjoys using it to parse elements, check alt attributes, linearize pages and see how her client’s websites look with javascript and css disabled.

SEO for Firefox: Similar tool to SEO Quake but created by SEO Book.

Search Status: Provides information on any website including page rank, Google category, Alexa rank, Compete rank, SEO moz Linkscape rank and incoming links.

YSlow: YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages.

Xenu Link Sleuth: An old yet still relevant tool for identifying broken links along with many other website issues.

Useful tools for keyword strategy:

SpyFu: Amanda likes using it as an aid for competitive positioning.

WordStream: Keywod management tool for PPC and SEO.

Useful tool for Site Optimization:

Crazy Egg: Helps webmasters in improving the design of their website by showing them where people are clicking and where they are not!

Useful tools in Social Media:

Know Em: Aid in username identification of all your social media profiles.

Quantcast: Allows you to view statistics of all websites. Great tool to analyze how your website matches up against your competition.

Trendpedia: Similar to Google trends that lets you view the popularity of keywords and themes on the web.

Widgetbox: World’s largest marketplace to purhcase and/or create widgets.

Useful tools to Improve Agency Productivity:

Fresh Books: Great way to track time and invoice clients.

Glance: Simplest website when doing webinars and desktop sharing.

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