In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns and integrate PPC with social media. He also discussed what Acquisio is looking at to do with the Facebook API. Finally, Eric told us about how Acquisio is now integrated with Google Analytics to provide even more metrics on paid traffic behavior.