While we were at The Art of Marketing conference, conference, we got a chance to catch up with Mitch Joel (@mitchjoel), President of Twist Image and best-selling author of Six Pixels of Separation. Mitch had given a presentation that day about Digital Marketing & Social Media.
During our chat, Mitch covered three themes. First, he talked about how too many brands focus on the “what” and forget about the “why” of social media. Specifically, they end up focusing on the tools and lose sight of their goals.
Second, Mitch discusses how companies can go about taking their first step into digital once they’ve decided what their objectives are. And lastly, Mitch talks about the role that analytics plays in any digital campaign or strategy