Pubcon Live Blogging: Social Media

Guillaume (our CEO, woot) is up first in this presentation.

He’s just settling into it now, going over the basic introduction of the different major social sites/platforms out there.

Apparently it takes 150 votes to hit the Digg home-page these days, the Digg police are omnipresent. With the recommendation engine it’s become much harder to ‘push’ a story from hot in upcoming, onto the front page.

Strategies for all of the networks involve building themed profiles of ‘people’ for pushing with, one with a sports orientation, one with a tech orientation, etc. Guillaume also recommends doing a little stumble ad-buy to the same URL at the same time, or as you start pushing.

Interesting graph – importance and difficulty for each of social and digg. The only crossover of importance between these two platforms is the content quality (obs!). The platform is much more important on digg (your platform, if it’s a commercial site, you’re likely S.O.L.), platform much less important for stumble. Solicitation is also important for both (and by that I believe he means, pushing for votes).

Approval = perception of quality and enjoyment / time taken to enjoy

Nice formula. Give quality that can be consumed quickly and you’re likely to find your content accepted in both digg and stumble. Unless, of course, you’re pushing an anti-iphone story on digg… then you’re just dreaming.

Splitting your top 10 stories over 11 pages is something worthy of a digg-bash (comments show more complaints than compliments, implied buries)

Guillaume is talking about … well basically the best way to combine social and SEO, that is, write a title tag for your social media that includes one of the keywords you want to rank for, so any backlinks are likely to contain it as anchor text. It doesn’t have to be the whole phrase, just a part helps. A story NVI did called ‘real vs. fake’ need the word ‘real’ in the anchor text for a real-estate client.

Pros/Cons of platform types:

/blog pros: direct domain links, established trust, brand extension via community.
cons: content limited by brand, flaggable as spam, inevitable digg will thing it’s spam

client owned external blog (new domain). pros: content freedom, not non-trusted, link theme page
cons: aaaaaaaaaaaaaaaaah the slide is gonneee!!!

On digg, trusted domains account for over 90% of all stories that make the homepage. That is, domains that have made the homepage before. Ouch. Of non-trusted domains, 30% are images, 10% are videos. This post will not be seeing the homepage of digg, unless I quickly find a hilarious picture of Michael Gray bending down under the speakers table to ‘tie his shoes’ while Guillaume has a strange expression on his face.

The results of social pushes are measured in incoming links (for seo) and overall traffic. But even with strong success on Digg it’s only likely that you’re going to get about 20 individual unique domains linking to you. That’s kinda sad. *snif*.

Michael Gray is up next, he’s here to talk about Twitter:

Completely made up statistics of why and how and who uses twitter – almost everyone in the room already uses twitter so he’s moving quickly over the basics. The meat of the matter is that you want to use twitter to expand your social graph. If you’re only using twitter to talk to people you already know, you won’t be taking full advantage of the platform.

Talk to your friends friends, follow who the industry leaders are following, so you can see both sides of the conversation.

River of conversation – a metaphor of how twitter works. It’s not a linear conversation, it’s a stream of some strange people’s consciousnessessesss. yess.

Get value by following new, interesting, smart, or noteworthy people. You’ll learn a lot about gossip girl. Participate in the conversation and ask questions (unless they’re about gossip girl). Michael feels that asking questions on twitter will often result in a better set of answers than from a search engine. Makes sense, Google doesn’t think very hard about my queries.

A lot of companies ‘monitor’ (I guess tweetscan?) for certain keywords in the hopes of finding people asking questions which they might be able to answer (and in the process, build their brand).

Don’t only drop links to/of yourself, drop links to interesting things, even your competition, if you’re confident. Keep self promo low, ya know?

Okay my blog just failed. Fun.

Databaaaaaaaaaase erroring. I am now officially dead blogging.

Most of the room is full of people who are just here to learn about how to use social media more effectively. There are a handful of people in the room who ‘do it’ professionally.

So I missed the linked-in presentation (dude didn’t have a slideshow anyway)

Question: what are your thoughts on how to use social media professionally

G: try to set some goals, a lot of people want to use social media, most don’t know why

Michael: don’t put anything online that you wouldn’t want on the 6 o’clock news, be careful with what you put online.

Q: looking beyond twitter what do you think is the next big thing

Michael: posterious (he doesn’t know how to pronounce it, I don’t know how to spell it) – once there are established ppl it’s hard to break in. Plurk failed, that Kevin Rose thing failed.

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