Plenty of Fish Talks Advertising and Acquisition

Meet Kim Kaplan, the VP of Plenty of Fish. We caught up with Kim at Affiliate Summit East 2010 and she was nice enough to take a few minutes to chat with us about what Plenty of Fish is up to these days.

First off, Plenty of Fish has been expanding its ad platform. They’ve been adding new features so that advertisers have a variety of targeting options.

But Kim also discussed how Plenty of Fish is approaching its own marketing. One point of interest is on the social media front: even though Plenty of Fish is pretty much a social network, it does not use any social media to marketing itself.

They are also relatively secretive about their online user acquisition strategy in general. But Kim talked a lot about how active company is offline. They’re doing everything from conventional advertising to appearing in Lady Gaga videos.