Social Media, Press Relations, & Brand Management

social media, press relations, & brand management

October 17, 2012 – PubCon Las Vegas

Guillaume Bouchard’s presentation at PubCon Las Vegas 2012, about the risks of social media proliferation without proper education and strategy. The talk aims to dispel the “hype” around social media—it’s a tool, not a miracle—by devaluing buzzwords, showcasing social media nightmares, and suggesting necessary precautions when integrating social media marketing into your company.