Club Med is a French vacation resorts corporation offering locations everywhere around the world. Famous for the all-inclusive resort concept, Club Med sought to solidify their brand’s presence.
what we’ve accomplished
- Full site review including usability and structural considerations;
- Set up of a PPC campaign;
- Creation of an online public relations campaign;
- Creation of blogs and forums focused on families.
To acheive Club Med‘s objectives, nvi has implemented several solutions to increase the popularity of their Canadian and U.S. sites and increase the number of views on thesearch engines. Content creation, also supported by nvi, is aimed at Club Med’s target, using the vocabulary of the chosen segmentation.