Desjardins

initial situation

Desjardins Card Service, part of the largest cooperative financial group in Canada, aimed to identify and correct some problems in web tools usage for customers. In addition, the new version of their website needed to be optimized for the search engines while avoiding possible traffic loss during a migration.

 

what we’ve accomplished

  • Improvement of applications;
  • Creation of graphic models;
  • Technical site audit to detect gaps in SEO;
  • Semantic analysis of the market;
  • Migration plan including over 5000 redirects.

desjardins

vertical: finance & banking

First, after having presented the proposed changes to the applicationnvi created graphic models and supported integration and programming of new visuals for Desjardins’ team. Thanks to the expertise of nvi, Desjardins has now an interface that makes access to information easier and more intuitive. Costs in terms of customer service can be reduced.

Afterwards, nvi identified potential problems in search engines indexation of the new website and optimized content to ensure proper representation of keywords. nvi also trained an internal team at Desjardins and was present at their office to ensure knowledge transferA migration plan was also planned and coordinated by nvi to perform manyredirects.

services used

 

search engine optimization

Develop the ideal SEO strategy that will provide the best ROI.

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