Pure Mobile, an online source for cell phone, tablet, and notebook accessories, wanted a PPC campaign focused on keyword opportunities where positive ROI was achievable. The challenge is that products sold by Pure Mobile are inexpensive, so a high volume is required in order to reach a ROI; however, bids on keywords are high, making it expensive to reach a high volume.
what we’ve accomplished
- Implementation of a targeted strategic campaign;
- Continuous optimization and testing of new strategies in order to find profitable opportunities.
vertical: consumer electronics
Huge improvements are achievable even in the most competitive niches such as what Pure Mobile faces, as long as there is a strong strategy, and a lot of determination. Pure Mobile got:
- A clickthrough rate more than 5 times higher than it was prior, over a 7 week period
- Ongoing testing and adjustments to help attain targets and discover areas offering superior results;
- A significant improvement of the conversion rate, bringing new customers;
- New sales through PPC and from recent strategies.