Soia & Kyo aimed to gain several new Facebook likes and new Pinterest followers. The brand already had a strong Facebook following, but no Pinterest followers.
what we’ve accomplished
- Copywriting for all promotional materials and web copy;
- Development of comprehensive, customized contest rules;
- Complete contest integration (Facebook, Pinterest, etc);
- Quality assurance;
- Promotion, including blogger outreach;
- Facebook ads creation and campaign management.
soia & kyo
A well-designed contest can significantly increase Facebook likes for a popular and positively-perceived brand such as Soia & Kyo. Soia & Kyo got:
- A strategic plan about target audiences, content and steps to attract new fans;
- A fun contest that helped attract new fans on social media;
- A creative design of promotional images for Facebook page, contest page, newsletter, etc.;
- The number of new Facebook fans goal was achieved in only one week; the total campaign, lasting 30 days, has achieved 300% of the original target;
- Hundreds of new opt-in email newsletter signups;
- Translation of contents.