Max Lufer

max lufer

director, business development


Managing director for nvi‘s Toronto office, Max leads nvi’s strategic business development in Toronto and delivers performance based digital and interactive strategies for clients and partners. A hard worker, Max studied economics and marketing at York University. In his early career, he held senior account management positions with Dell & Oracle. Since 2007, Max has been working in management roles within digital marketing. He joined nvi in 2010 to take over leadership of the Toronto office. Motivated by the success of those with whom he works, Max aims to deliver the best value for his clients’ digital investment by developing strategies and tactics that produce measurable results.


A sports enthusiast, Max plays golf, hockey, and is a devoted baseball fan, so it’s not a surprise that a perfect day for him includes watching an afternoon Jays game, after spending his morning on a golf course!  When Max is not in sports mode, this family man loves to spend quality time with his daughter.